New Mums 'Abandoned' During Labour

One in three new mothers is left alone during or just after labour because maternity services are overstretched, according to a survey.

The poll of 3,500 mums found almost half (43%) said they did not have access to a midwife after giving birth.

More than a third (35%) of those questioned by The Royal College of Midwives (RCM) and parenting website Netmums.com said they had been abandoned during or after labour at a time when they felt worried.

Sally Russell, co-founder of Netmums.com, said: "This survey's results should demonstrate to the Government just how stretched maternity services are.

"It shows that our members want, need and deserve one-to-one care from midwives but they are not getting this and are left alone and feeling abandoned during labour, and especially in the vital post-natal period."

    All women can expect individual support from a midwife, supported by a wider maternity team, throughout her labour and birth.

Health Minister Ann Keen

One mother said of her labour: "There were too many people on and off shifts.

"There was no continuity of care, therefore no-one was able to make sound decisions.

"I (had) seven different midwives involved just during labour. I ended up having an emergency Caesarean section."

In 2007, the Government said all women in England should be supported by a midwife they know and trust throughout their pregnancy and after birth.

Ministers promised that "by the end of 2009" women would be able to choose where they give birth and have better continuity of midwifery care.

But the survey found only 68% of women were offered a choice of where to give birth.

Baby buggy

Some mothers felt abandoned

There were some positive responses in the research, including 83% of women saying they had the name and telephone number of a midwife they could contact if they were worried.

And 72% said they had their first appointment with a midwife as soon as they wanted it.

RCM general secretary Cathy Warwick said she was pleased some aspects of maternity services were rated highly but that overall the results painted a "worrying and disturbing picture".

Reacting to the survey, Health Minister Ann Keen said: "There has been record investment in the NHS in recent years including an additional £330m for maternity services.

"All women can expect individual support from a midwife, supported by a wider maternity team, throughout her labour and birth."

NEWS BY:http://news.sky.com

Dakota Fanning's perfume ad banned in the UK for being 'sexually provocative' - Poll

A perfume ad featuring "Twilight" actress Dakota Fanning clutching a bottle of perfume has been banned in the United Kingdom after the country's Advertising Standards Authority found it to be inappropriate and "sexually provocative" because of the 17-year-old actress' age and appearance, according to the BBC.

The board said in a statement that the ad "could be seen to sexualize a child."

"We noted that the model [Fanning] was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative," the statement said. "We understood the model was 17-years-old but we considered she looked under the age of 16. We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality."

"Because of that, along with her appearance, we considered the ad could be seen to sexualize a child," the statement continued. "We therefore concluded that the ad was irresponsible and was likely to cause serious offence."

The ad was for the Oh Lola! perfume by Marc Jacobs and it can be seen above. Coty UK, the company behind the perfume and the ad, said they had not received any complaints about it, despite the fact that it had appeared in several fashion magazines in the country.

The ad first began appearing in print on August 5, 2011. According to the ASA report, Coty UK "did not believe the styling in the ad suggested the model was underage or that the ad was inappropriately sexualized because it did not show any private body parts or sexual activity. They believed the giant perfume bottle was provoking but not indecent."

In August it was reported that Fanning had graduated from high school and was set to attend New York University in the fall.

She is enrolled at NYU's Gallatin School of Individualized Study, a college spokesperson told OnTheRedCarpet.com on Thursday, August 25.

The Georgia native rose to fame as a child actress when she appeared alongside Sean Penn in the 2001 movie "I Am Sam."

In 2002, she starred in the romantic comedy "Sweet Home Alabama," which featured Reese Witherspoon in the main role, and played Allie Keys in the mini-series "Taken" in 2002. Fanning starred in the 2005 reboot of "War of the Worlds" with Tom Cruise and in the 2006 film "Charlotte's Web." In 2009, Fanning starred in the movie "Push" and played the vampire Jane in "The Twilight Saga: New Moon," the second film in the hit series starring Kristen Stewart and Robert Pattinson.

In 2010, Fanning co-starred with Stewart in the music biopic "The Runaways" and reprised her role in the third "Twilight" movie, "Eclipse." Fanning plays the same part in the fourth and final installment, the two-part "Breaking Dawn." Part 1 is set for release on November 18.

Fanning recently filmed the independent film "Now Is Good" and has several more movies in the works - "Effie" with Emma Thompson, "Mississippi Wild" with Mickey Rourke and "Very Good Girls" with Dustin Hoffman." All films are due out in 2012.

NEWS BY:http://www.ontheredcarpet.com